Tokmanni kilpailee ruokakauppojen markkinaosuudesta

Finnish discount retailer Tokmanni is shaking up the grocery market by securing an exclusive license to operate the Spar brand in Finland. This move marks Tokmanni’s entry into the competitive food industry, aiming to challenge established players like Kesko, S Group, and Lidl.

Tokmanni laajentaa ruokakauppatoimintaansa

Tokmanni, known for its wide range of goods and dry food products, is now venturing into fresh food with the introduction of Spar branded stores. Previously, only 20 out of Tokmanni’s 204 stores offered fresh products. With the Spar license, these 20 stores will undergo a transformation to cater to customers looking for quality groceries.

Pioneering change in the Finnish grocery market

Veli-Pekka Äräi, a spokesperson for Tokmanni, expressed the company’s ambitious goal of revolutionizing the grocery market in Finland. Currently, the market is dominated by a few major players, with Tokmanni holding a modest share of just over three percent. By tapping into the Spar brand, Tokmanni aims to establish itself as a significant player in the industry.

Exciting developments on the horizon

The first Spar food store is scheduled to open this summer, with more locations expected to follow suit later in the year. This expansion not only provides customers with more options for their grocery shopping but also introduces a well-known international brand to the Finnish market.

As Tokmanni embarks on this new chapter in its business strategy, the landscape of the Finnish grocery market is poised for a shift. With Tokmanni’s innovative approach and dedication to offering quality products at competitive prices, consumers can look forward to a fresh shopping experience unlike any other.

Lue lisää: https://yle.fi/uutiset/3-11950480