Turku Leaves X for Bluesky: A New Era in Social Media Strategy
The City of Turku has made a groundbreaking decision to depart from the social media platform X, formerly Twitter, and transition to Bluesky. This move marks Turku as the first of Finland’s six largest cities to make such a shift in its social media presence.
Why Turku Left X
According to the city’s communications director, Saara Malila, the decision to close the account on X was driven by several factors. The declining effectiveness of posts in reaching the public, the platform’s unpredictable trajectory, and the growing influence of paid features that overshadow free accounts all played a role in Turku’s departure.
Malila also highlighted the prevalence of false information and fake accounts on X as a significant concern that contributed to the city’s decision to leave the platform. With 15,000 followers at the time of closure, Turku recognized the need for a more reliable and secure communication channel.
Toxic Interactions and the Shift to Bluesky
Despite facilitating productive discussions among residents, X also harbored negative trolling and toxic interactions that influenced Turku’s decision to part ways with the platform. In response, the city remains active on other social media platforms such as Facebook, Instagram, and Threads, all owned by Meta.
In moving forward, Turku has embraced Bluesky as its new communication channel, focusing on sharing news and updates about decision-making. This strategic shift reflects the city’s commitment to engaging with the public in a more effective and positive manner.
Embracing Change for a Brighter Future
As Turku pioneers this transition to Bluesky, it sets a precedent for other cities to rethink their social media strategies and prioritize authentic and meaningful interactions with their communities. By prioritizing transparency, reliability, and positivity in its communication channels, Turku is paving the way for a new era in municipal engagement and public discourse.
This bold move not only reflects Turku’s dedication to fostering a safe and welcoming online environment but also underscores the importance of adapting to the evolving landscape of social media. As we witness the city’s journey towards a more constructive and impactful digital presence, we are reminded of the power of embracing change for a brighter future for all.
